Net Media Spend
$120,000
▲ +8.2%vs prior period
Avg. daily: $4,000
Aired Spots
2,738
▲ +4.6%vs prior period
Avg. per day: 91 spots
Visits
22,031
▲ +12.4%vs prior period
Avg. per spot: 8.05
Awareness channels
$58,200
2 channels · 48.5% of spend
Volume channels
$38,400
3 channels · 32.0% of spend
Frequency channels
$23,400
6 channels · 19.5% of spend
Five-Step Marketing Funnel
Drop-off across the conversion journey · TV + OOH attributed
Awareness flow
Overall conversion 35.8%
Biggest drop Sign In → Add to Cart
Best step Visits → Page View (84.3%)
Budget per Day
Distribution across the active week
$120k
Net media spend
Monday20%$24.0k
Tuesday22%$26.4k
Wednesday20%$24.0k
Thursday13%$15.6k
Friday12%$14.4k
Saturday13%$15.6k
CPV
Cost per Visit
Trend vs reference periods
$3.79
↓ 5.7% vs LM
YoY 3.6%MoM -5.7%
CPM
Cost per Mille
Trend vs reference periods
$1.27
↑ 16.5% vs LM
YoY -24.9%MoM 16.5%
Visits per Spot
Last 12 weeks trend
8.05
↓ 7.3% vs LM
Best week W11 · 8.30Goal ≥ 8.00
Awareness
Volume
Frequency
Channel CPV by cluster
Cost per direct visit · Germany · March 2024 · colored by channel type
Awareness avg. €11.68
Volume avg. €4.51
Frequency avg. €0.76
Channel breakdown
| Cluster | Channel | CPV | CPM |
|---|
Best Daypart
Primetime
17–22h1,142 spots aired
41.7% of all spots this month
Primetime CPV
€3.79
▲ Lowest CPVacross all dayparts
12,100 visits generated
Peak Efficiency
10.6
visits per spot · Primetime
vs 8.05 overall average
Spots by Daypart
Total spots aired · March 2024
Cost per Visit by Daypart
Efficiency comparison · lower is better
Daypart breakdown
| Daypart | Hours | Spots | Visits | CPV | Visits / Spot |
|---|
Total Spots
2,738
▲ +4.6%vs prior period
Avg. 91 spots per day
Peak Day
108
Friday Mar 22 · Week 4
18.7% above daily average
Quietest Day
68
Sunday Mar 3 · Week 1
25.3% below daily average
Daily Spots — March 2024
Spots aired per day · Weekday Weekend
Weekday avg. 94 spots
Weekend avg. 74 spots
Total 2,738
Spots by channel & daypart
Distribution of 2,738 spots across time slots
| Channel | Early Morn. | Morning | Midday | Afternoon | Primetime | Late Night | Total |
|---|
Net Reach
68.4%
▲ +3.1ppvs prior period
Of 18–49 target audience
Gross Rating Points
412
▲ +28 GRPvs prior period
Target was 380 GRP
Avg. Frequency
6.2x
contacts per person reached
Optimal range: 5–8x
Cumulative Reach Curve
Net reach build-up · % of 18–49 target audience · March 2024
Day 1 8.2%
Day 7 32.4%
Day 14 51.8%
Day 30 67.8%
Day 31 68.4%
Frequency Distribution
% of reached audience by contact count
GRP by channel cluster
Gross Rating Points contribution per cluster type
Awareness 198 GRP · 48.1%
Volume 142 GRP · 34.5%
Frequency 72 GRP · 17.5%
TV-Attributed Visits
22,031
▲ +12.4%vs prior period
30-min attribution window
TV Share of Traffic
58%
▲ +4ppvs prior period
Of all tracked site visits
Avg. Time to Convert
4.8 min
post-spot air time
68% convert within 15 min
Traffic Attribution Mix
Share of all site visits · March 2024
38,000
total visits
TV58%22,031
Direct22%8,360
Search12%4,560
Other8%3,049
Time to Convert
Minutes from spot air to site visit
Median 4.8 min
<5 min 34%
<15 min 68%
TV-attributed visits by channel cluster
Breakdown of 22,031 visits by cluster type
Awareness 10,820 visits · 49.1%
Volume 7,630 visits · 34.6%
Frequency 3,581 visits · 16.3%