
Howdy!
UX Strategist
Ben Howard
I build high-performance digital environments where business strategy and technical feasibility meet. With a d.MBA lens, I orchestrate the systems that make interfaces scalable — from modernizing 20-year-old Air Force records systems (cutting development cycles by 25% through co-creation workshops) to navigating the high-stakes regulatory landscape of Pfizer's Gen AI tools.
When I'm not auditing data models, you'll find me in Houston with my wife, Dakota, and our dog, Darcy. I'm a fan of technical apparel, intentional craft, and a perfectly executed “Howdy.”

Why the d.MBA
I pursued the Design MBA (d.MBA) because I kept running into the same ceiling: I could design a strong solution but couldn't always make the business case for why it was the right solution. That's a credibility gap that matters at the table where resourcing and roadmap decisions get made.
The program is specifically about operating at the intersection of design and business strategy — not to become an MBA, but to stop being the designer who gets cut from the room when the P&L conversation starts. It changed how I frame problems, how I write case studies, and how I communicate with stakeholders who don't care about design but very much care about outcomes.
The immediate effect: I started leading with business outcomes instead of design rationale. That one shift changed the reception of my work with executive stakeholders more than any other single change I've made in how I communicate.
How I Work
Start with the organizational problem
Most design briefs describe a UI problem. The real problem is usually upstream — in a workflow, a data model, a stakeholder misalignment, or a business model constraint. I spend disproportionate time in the first two weeks of any engagement trying to locate that upstream problem before committing to a design direction.
Design the handoff as carefully as the product
A design that doesn't survive the designer's departure isn't finished. That means documentation a future team can actually maintain, a governance model that specifies who owns what decisions, and engineering partners who understand the intent behind components well enough to make good tradeoffs on their own.
Translate fluently in both directions
Between users and business stakeholders. Between design and engineering. Between what exists today and what's possible to build. My d.MBA was specifically about developing business-language fluency — not to become a businessperson, but to be a designer who can operate credibly at the table where strategy gets made.
Bring constraints in early
Technical, regulatory, procurement, organizational — these aren't blockers to good design. They're design inputs. The best work I've shipped has been designed with constraints at the center, not around them.
Technical Stack & Skills
Figma
ExpertDesign systems, prototyping, component architecture
WCAG 2.2
AccessibilityAudit, remediation, and compliance across enterprise products
React JS
Component-levelImplementation, design–engineering handoff, token integration
Claude Code
AI-native toolingAgentic workflows, prompt architecture, AI-assisted design
25%
Reduction in development cycles
Achieved through multi-day co-creation workshops that aligned design intent with engineering constraints before a single sprint began — eliminating the rework cycles that typically follow late-stage constraint discovery.
Currently
Open to Staff / Principal Designer roles at enterprise SaaS companies and top-tier consulting practices where design operates at the strategic level — particularly teams building AI-native products in complex, regulated, or mission-critical environments.
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